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Marketing Tips for Home Based Businesses





In today’s economy, standing out is more important than ever. However, home based business owners often struggle to find ways to attract attention and draw in the clientele they need to stay in business. Here are some tips for marketing your home based business to the right audience in order to survive and thrive in the current economy.

Build your social network

First of all, you need to build your social network to have success as a home based business. Building your social network means making sure that everyone in your personal life knows that you have a home based business and that you would like their patronage.

Of course, not everyone you know will be interested in your business, but even if they aren’t, if they are willing to spread the news, they might get in touch with people who are, which might bring you business. There are a number of social networking sites to look into, and any of these will be good for increasing levels of awareness of your home based business.

Build contacts in your industry

Building contracts in your industry is similar to building your social network, except that here it has to do with fellow businesses and professional contacts. No business exists in a vacuum, and if you can find professional friends who know your business and who are willing to refer you, you can easily raise your profile and draw in new business.

Of course, if you choose to follow this route, you will want to make sure that you are also referring business to your professional contacts, as this will make them more likely to send business your way in the future. Try to stay on good terms with others in your field, whether you are starting a babysitting business, a home auto or computer shop, or a sustainable gardening business.

Go Where the Clientele Are

Finally, go where the clientele are if you want your home based business to thrive. This simply means you need to find out where and what your desired clientele are, and then go after them.

If you are starting a trendy bike shop, for example, you will want to place additional ads in locations where university students spend time. If you are starting a flower shop for brides, on the other hand, you will want to find out where brides do their wedding planning and position yourself there. Know your clientele and follow them to get their business.

When it’s time for the clients to come to you, you’ll want to have a presentable meeting place. A virtual office service can provide you with meeting rooms and more.


In conclusion, although it can be challenging to distinguish one’s home based business in today’s highly competitive market, it is certainly possible to stand out with the right ideas. Making sure you build your social network, fellow business contacts, and put yourself in the right environment to reach your desired clientele will go a long way toward ensuring your business remains viable and relevant not only today, but for a long time to come.