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Promoting Your Local Business is Easier Than You Think

If you want your local business to be successful, there are no two ways about it – you need to promote, promote, promote.

You can’t just buy a bakery or set up a coffee shop and expect the people to come to you. If you want to be successful, make a lot of money and build a growing business, you need to be proactive in the marketing department. This can be pretty daunting, but it really isn’t as difficult as you might think.

Here are some fairly simple things you can do to successfully promote your local business now and in the future:

Create a Great Logo

This might seem so simple as to not be very useful at all, but think about all of the biggest companies in the world – Coca-Cola, Apple, Nike – what do they all have in common? They all have instantly recognisable logos. The ability for your brand to be recognised instantly in your area is a massive boon because recognition breeds familiarity breeds loyalty. Spend some money on a good design, and you won’t regret it.

Set Up a Website

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Just because you’re a local business doesn’t mean that you don’t need to be online. You can’t rely on footfall to bring you custom the same way you could 20 years ago. Now, a lot of people Google local bakeries or shoe shops before heading out to shop, which means if you aren’t online, they might well pass you by. Invest in a simple website, fill it with your information, photos and good content and see your footfall rise.

Make Full Use of Google

Google offers a number of tools, including Google Places, Google Business and Google+ Local, which, if you make full use of them, will help you to be more easily found online, which as I mentioned above, will probably lead to more visitors to your shop.

Support Local Charities and Events

 

There are few better ways to promote your local business than by getting involved with your local community and doing what you can to help. Donate prizes to charity raffles, raise money for a local cause you believe in sponsor events, and you will be looked upon favourably by the local community, who will support you in turn.

Don’t Forget Facebook

Facebook is a great way of promoting your business to people in your area. Get involved with locally based groups and pages, and you will get noticed.

Send Out Leaflets

 

We might be living in the 21st Century, but there is certainly still a place for low-tech advertising methods such as handing out leaflets, which can put you in contact with the customer directly and immediately, especially when it comes to promoting a local business. Try to include a money-off voucher or another incentive on the leaflet for even better results.

Join Local Clubs and Associations

Another low-tech form of promoting your business that can be quite successful is joining local clubs and organisations like the Rotary Club, where you can meet other business people who will help to spread the word about you and your company around the area very effectively. Give it a try.

Do you own a local business? What are you doing to promote it right now?