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Website Features that Aren’t Optional in 2018

If you’re running a website that is your business in 2018, there are certain features that you simply cannot do without if you want to actually drive traffic, impress visitors and ultimately make sales.

So, what are these all-important features that are simply not optional now that we’re in 2018?

Payment Security

People are becoming ever savvier when they are using the internet, which means if you are asking them to pay for goods and services on your website or blog, you must ensure that you have an SSL certificate. If your customers don’t see that tell-tale lock, they might not be confident enough to buy, and you could lose sales, not because you aren’t brilliant or your products are not good enough, but because your site is lacking in security – that’s really not fair, now is it?

General Security

Of course, it isn’t just security at the payment stage that is essential these days; you also need to install security packages that will prevent malware from infection your blog or website and which will keep you, your customers and your data safe from unscrupulous individuals. All it takes is a few infected computers or a minor data breach for the reputation of your business to take a nose dive, so don’t risk it!

A User-Centred Design

A UCD, as you can see at PRWD, is a website design that has been created to appeal the most to your customers based on research and available data, It helps to increase the conversion rate of your website by not only being pleasing to the eye but also by making it easier for your customers to make a purchase from you. If you’re still using a basic free template, then 2018 really is the year to upgrade because the average internet user will expect more, especially if they are going to part with their hard-earned money.

Multiple Payment Options

If you’re taking payments on your website, then you absolutely need to make it as easy as possible for your customers to buy from you, and obviously, one of the best ways of doing that is by making more payment options available, some people prefer Paypal., others like to use their credit card, some people love paying with Bitcoins – if you can offer all of those options and more, then more sales are likely to be in your future.


More and more people are using mobile devices, such as tablets and smartphones to access the internet than ever before. As a result, you need your website to be responsive, so that whether a visitor is using their phone or their laptop to access it, it will look good and they will have no problems using it. If someone can’t get the best experience out of your website on their device of choice, chances are they will go elsewhere, and your business will lose out. This is one feature that you really can’t afford not to invest in if you haven’t already.


If you don’t have testimonials on your website or blog, but you’re expecting people to do business with you, then you need to start racking up those reviews. Why? Because people really do like to see what others have to say about a person/company before they commit to doing business with them. So, use Yelp to start collecting reviews and display them on your site. Oh, don’t be tempted to buy fake reviews or write your own – they’re much easier to spot than you might think.

Social Proof

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First of all, if you don’t already have various social media platforms, such as Facebook and Instagram, alongside your blog or website. What are you thinking of? They are excellent for boosting SEO and raising your profile. If you do have them, then you simply must link to them on your website, so that customers can follow you, see what others are saying about you and so that you can advertise to them for free! The more visible your brand is, the better it will be for you, period.

This might seem like a lot of features to add, especially if you need to add them all, but there are plugins for most of them, which can be installed quickly, and it’s actually pretty affordable to get the other stuff done, even if you have to call in a professional. Anyway, you really don’t have any choice if you want to make your online business as successful as it can possibly be.