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Bigging Up Your Small Business

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Running a small business can often be a good thing in a lot of markets, such as the arts and crafts market, for example. However, it is often the case that the bigger and more seemingly established your company appears to be, the more comfortable people will be with giving you their business. This is especially true if you’re competing online trying to sell electronics or something similarly popular, that a lot of big names are already selling.

Okay, but how exactly do you big up your business and make it seem larger than it actually is?

Get a Better Address

Okay, so you’re new to the game and you might not be able to afford an office in the heart of London’s business district – an address that will undoubtedly impress anyone who reads your ‘Contact’ page, but you can probably stretch to using a mail address forwarding service, which will give you the same benefits at a fraction of the cost. A lot of being successful in business is about making the best first impression you can and having a good address is probably the first and simplest thing you can do to achieve that aim.

Get a Virtual Receptionist Too

If you are running your business single-handedly or you only have one or two members of staff to help you out, it might be a good idea to look into virtual receptionist services, so you can get some help with answering the phones and things like that which can immediately give you away. You’d be surprised how easy it is to spot a small operation via the telephone!

Build a Strong Brand

Branding isn’t just about choosing the right business colours or coming up with that perfect strapline that will hook them in; it’s also about giving your customers the best possible experience when they come to you and ensuring that everyone knows who you are and what you do. You can do this by dressing right, hiring good customer service staff, engaging more with your market on social media and via a million other methods. You need to do as much as you can to get your brand out there, make it well-known and ensure that it attracts attention away from the big boys, even if yours is only a small operation.

Move Away from Amateur Names

If you register your company in your own name or in any other name that made it obvious that you are either a sole trader or a small local company, it might be worth thinking about whether a change would do you well. This is a tough decision because going for a more corporate name could bring in lots of fresh new customers, but you would also run the risk of alienating any customers you already have. So, think carefully, perhaps do a little market research and then consider if this would be a wise move for you at this time.

Improve Your Online Presence

If you built your own website using the most basic tools available to you, although it may function perfectly well, you will find it hard to convince many people that you’re a bigger business than you are.

It’s actually pretty obvious when someone has used DIY tools to create their own website. So. even spending just a few hundred pounds to have a professional freelancer come in and create a more polished, customised solution is probably a good idea if you’re serious about your business appearing bigger. It will certainly be money well spent.

Incorporate

If your business is not already, registering it as a limited company can go a long way to convincing people that it is a bogger operation than it actually is. This is very easy to do via Companies House, and it won’t set you back much money. In fact, it could even save you money because it will change the way you are taxed. Of course, it’s always worth consulting with an expert financial advisor before you go down this route, but most of the time it will have a positive impact on you, your company and people’s first impressions of it.

Some of the ideas in this post may seem a little like cheating, but they are all perfectly legal and above board, and they will help your business to fake it until you make it, so to speak. There is absolutely nothing wrong with doing what you can to increase your advantages in the world of business, and these ideas will undoubtedly help you to create a better first impression now, and in the future, as you grow into that big business you know, you can be.