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Can You Really Turn Your Blog Into A Money-Maker?

Blogging has become one of the most interesting careers to emerge from the digital age. If you go to a networking event, you’re likely to encounter several people who introduce themselves as being a blogger for their job.

While some people enjoy blogging as a hobby and an outlet to share their interests, it can also be a great way for people to make money. Blogging provides a number of income opportunities, but it’s not without hard work.

So how do you turn blogging into a money-maker? Read on to help you see if it’s the right move for you.

What is blogging?

Blogging has soared in popularity over the years, but for those who are unfamiliar, blogging begun as a form of ‘online journaling’ –  a way for people to share their thoughts and opinions, sometimes privately and sometimes publicly. Many famous websites that started as blogs like The Huffington Post, TechCrunch and TMZ are now some of the world’s most visited news outlets.

Blogging takes many forms, with bloggers focusing on a subject or a niche that is interesting to them and their readers. Blogging is also combined with other forms of content creation such as vlogging (video blogging via YouTube, etc.) and Instagram.

How can you make money from blogging?

On the surface, it might seem difficult to establish how someone could make money from blogging, but there are actually several ways to make money from blogging. From selling freelance services to affiliate marketing, there are different ways bloggers can use their platforms to generate an income, but it’s not usually something that happens overnight. The blogging industry is becoming saturated, so to become a successful blogger – you have to work hard to stand out amongst the competition.

The great thing about blogging is that it makes an excellent side hustle. This means you can use blogging as a way to generate additional income alongside your job. Realistically, your blog might not make you enough money to be able to leave your job, but it can certainly boost your income and help you grow your retirement fund.

Getting started

If you’re serious about giving blogging a try, then you’ll need to find a subject that you care about. It’s important to choose a subject that interests you and that you have a passion for, otherwise you could lose interest quickly.

At the beginning, it’s worth treating your blog as a hobby, to see if you enjoy writing and creating content and whether you like it enough to really make a go of it. There are some great guides that you can follow on how to start a blog that can take you through some of the basic steps like finding a platform. It’s good to come up with several ideas to get you started so that you can launch with a couple of posts already in the bag.

Writing a good blog post

You’ll need to develop good writing skills to produce a good blog post, and learning how to adopt the appropriate style. Some useful tips to follow include:


  • Come up with an attention-grabbing title. Lists and how-tos remain popular for drawing the attention of readers
  • Perfect your introduction. A good introduction will hook the reader in and ensure they continue to read the rest of the post. Keep it short and snappy.
  • Talk to the reader. Try to connect with the person you want to read your post. Relate to them and write in a way they will understand and resonate with.
  • Ask questions. This can help the reader to stop and think and involves them in the discussion.
  • Include a call-to-action. Whether you want them to comment, buy something or read something else, it helps to tie up your blog post with an instruction for the reader to do something.

Learning to write a good blog post takes time, but you’ll soon get into the swing of it with some practice. Reading other blogs can help give you an idea of some good writing techniques, while also giving you inspiration for posts and other content.

Make your blog a must-visit destination

While the words you type on the screen are an important part of blogging, it helps to draw attention if your blog is an attractive destination. There are many different ways you can present your blog, and having templates available makes it much easier for you to find a style that works. When blogging first took off, blogs were very basic. Now they feature a range of audio/visual content that provides a richer user-experience to visitors.

If you’d prefer to go down a more professional route then there are web designers out there that can build you a great-looking blog from scratch. When reviewing UK website design companies, research whether or not they have experience designing blogs, and what other clients have had to say about their work. This will help make sure you choose the right design agency instead of one that specialises elsewhere.

Good quality images, a simple layout and easy navigation are all important for your blog. You want the user experience to be as straightforward as possible, so consider what you would like to see on the page if you were the reader. Making your blog mobile-friendly is another important consideration. Many blog readers use their mobile devices to read posts, but will be put off if what they’re reading if it isn’t suitable for their device.

Publicise your content

After producing content for your blog, you need to get people to see it. Marketing your blog posts will help you to develop a following that will help you to make money from your blog further down the line. The easiest way to share your blog content is to share it across your social media platforms, such as Facebook, Twitter, and Instagram. Encourage people to subscribe to your posts and engage with others to help your blog get noticed.

Other ways to market your blog posts include using Pinterest, which has been used successfully by many bloggers to grow their following and generate link clicks. You could also team up with other bloggers to do some guest posts to help boost each other’s following.

Monetising your blog

There are several ways that you can monetise your blog, which vary in terms of the work required. Some methods can provide a fast result without much input, whereas others revolve around content creation and developing working partnerships with others. Some of the easiest ways to get started with monetising your blog include:

Affiliate marketing

By providing links on your website to products or stores, you can make money per click using an affiliate site. Some websites will pay you for the click, whereas others require a conversion, where a purchase is made so that you can earn money for the introduction. The more link clicks you generate, the higher your commission can be.

Sponsored posts

Sponsored posts are a great way to earn a lot of money from blogging. Through sponsored posts, companies will pay you to feature their content. Sometimes sponsored posts are gifted, which includes products in lieu of a payment, while other sponsorships could include both. As your blog grows in popularity, you can increase how much you should charge for a sponsored post.


As with sponsored posts, you can pursue collaborations with brands and companies which sell products and services that might be relevant to your readers. As with sponsored posts, collaborations can involve gifted products instead of a payment, or both. Bloggers often make approaches to companies to seek collaborations, using media kits to provide details such as the level of engagement, number of followers, etc. to provide a marketing source for brands.


Your website is capable of hosting advertisements, so if you’re looking for a simple way to make money from your blog then advertising could be the right move for you. You can either use a tool like Google AdSense or you can sell advertising space to others.

Could blogging be your future career?

If your blog is performing well, then there’s a lot of potential for you to make money. It can take a long time for your blog to reach earning potential, and you’ll need to put a lot of work in to help it pay off. Blogging doesn’t provide a steady or guaranteed income, and that’s something that you need to be prepared for.

Perhaps blogging isn’t for you, and that’s ok. There are other ways to find a skill and make it stick, and you might find that there are other things that you could be good at that could lead to a career. Find something that you enjoy that could help provide you for your future. Blogging is a good path to pursue if it genuinely interests you, but don’t treat it as an easy fix or a quick way to make money – bloggers can take years to become self-sufficient and it is far from a get-rich-quick scheme.