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Should You Take A Digital Marketing Course?

There has never been a better time to get involved in marketing. But how do you get involved? Well, your best option is to learn the necessary skills by doing a course. But what kind of course would be worth your time?

What To Expect From Digital Marketing Courses Online

When it comes to digital marketing courses online, get ready to choose from a wealth of options. With digital marketing booming, more and more education opportunities are arising. There are online-only courses, so-called ‘practical’ courses, college classes and even university degrees at both undergraduate and post-graduate levels. Generally, all these courses will cover how to manage digital channels as well as digital strategies, and how to create and improve programs to measure how effective digital media is and how it can be improved (known as ‘online analytics’).

These courses will also briefly cover things such as improving your search engine optimisation (SEO) skills, how to handle PPC direct marketing using the likes of Google AdWords, email marketing, online advertising and targeting, and how to form content and copy for your websites.

These days, social media and digital marketing courses also go hand-in-hand, meaning that you also get to understand how the likes of Facebook, Instagram, and Twitter can be vital tools for reaching potential customers and consumers. Some courses even go further and help you to understand and design your website or even a mobile app. In today’s digital-heavy, communication and media-friendly world, all of these tools are vitally important to marketers.

Finally, there’s also an opportunity to learn all about the extremely effective world of affiliate marketing. So what is affiliate marketing? Well, it’s a money-spinning phenomenon that rose out of the massive e-commerce bubble of the mid-to-late 1990s alongside the likes of eBay.

Within an affiliate marketing program, there are three key relationships at work: the advertiser, the publisher, and the consumer. The advertiser is a business that is selling a product (electronics, cars, etc.) or services (insurance, etc.). Essentially, it’s someone who wants to pay others to promote their business. Then you have the publisher – also known as the ‘affiliate’. This person, or company, will promote the advertiser’s products or services on a commission-based basis. The advertiser will provide the publisher with links, banners or texts ads that are to be posted on the publisher’s website. Finally, there’s the consumer. They are the ones who click the ads and make an action (either by buying something or submitting personal information) on the advertiser’s website. This is called a ‘conversion’.

But how do you guarantee that the advertiser will pay you? How do they know that person made an action because of you? Simple – cookies. No, not the ones that go well with milk; a ‘cookie’ is web-browser technology that stores information such as user preferences, login details, and shopping cart contents. A cookie can store information that tells the advertiser that the consumer came via a certain affiliate’s link.

So, if you want to get involved in marketing, make sure you research your educational options thoroughly first!